Code

Read about the Singapore Code of Advertising Practice (SCAP) that advertisers must abide by. 

 

Feedback

To submit a complaint about an advertisement, please click here; to submit a query, please click here

 

Advice

What should advertisers do when producing ad copy?

 

Outreach

We help counsumers and industries understand ad regulation through training and discussions. 


Latest News

Updates to Children's Free-to-Air Television Programming Hours

Following the merger of Mediacorp #okto with Mediacorp Channel 5, the children's programming hours on free-to-air television under the Interpretive Guidelines have been updated. 

Media Release: Misleading advertisements for beauty, restaurants most complained about in 2018

ASAS received a total of 218 instances of feedback in 2018. It received the most feedback on beauty-related advertisements, followed by restaurant advertisements.

Sale of Infant Foods Ethics Committee Singapore (SIFECS) Code of Ethics (5th Revision)

The Sale of Infant Foods Ethics Committee Singapore (SIFECS) Code Review Committee has introduced the fifth revision to the SIFECS Code, which includes the expansion of the scope from 0-6 months to 0-12 months, the expansion of sponsorship restrictions for healthcare institutions, the introduction of a penalty framework, and the expansion of the infant formula labelling in the Sale of Food Act.

News